Tuesday, November 30, 2010

Like #64: Recycling

"Recycling is a part of a larger theme of stuff white people like: saving the earth without having to do that much. Recycling is fantastic! You can still buy all the stuff you like (bottled water, beer, wine, organic iced tea, and cans of all varieties) and then when you’re done you just put it in a DIFFERENT bin than where you would throw your other garbage. And boom! Environment saved! Everyone feels great, it’s so easy!"


Deschanel is associated with the green movement, and especially recycling in a few ways, but most prominently and recently, with the t-shirt recycling program: "As part of the kick-off of the second season of “The Green” on Sundance Channel, the network has hooked up with Barneys New York CO-OP and the eco-chic fashion brand Loomstate to launch a first of its kind, national t-shirt recycling program."  Deschanel helped to publicize and support the event by performing with She and Him, as seen in the picture above.

Deschanel is also associated with recycling in the way Lander suggests because of her general involvement with environmentalism.  Some of the other parallels we have drawn between Lander's site and Deschanel's star image are also things that are related to green activism.  For example, Vespa Scooters are low emissions and bicycles are even more environmentally responsible.  In addition, by shopping at Grocery Store Co ops and eating vegetarian/vegan Deschanel forges this connection to conservation and environmentalism.  Outside of our posts, it should also be noted that Zooey and her sister regularly participate in the Humane Society's Genesis Awards.  All of these aspects of Deschanel's green sensibility are even more connected to Lander's post because they require very little effort (for most of these things) and they help to connect white upper middle class fans to Deschanel on an intellectual and emotional level because of their shared concern for the environment.

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